About the Founder

Horeya completed a Master's degree in health sciences and developed a greater enthusiasm for natural skincare while earning her qualifications as an instructor for face yoga and organic skin care formulation. She wasn’t convinced by the beauty standards that society has put and believed that each woman is beautiful in her own way. She held the view that one's source of happiness, solace, and self-esteem came from beauty. It was what you valued and found appealing about yourself. She thought that her beauty products & face yoga techniques were more about a daily ritual of self-love to help every woman discover her own beauty.

She wanted to develop products that would help women become the best versions of themselves and discover their own beauty. She discovered an innate talent for combining all valuable Organic Middle Eastern elements to make the perfect skincare products.